South Dakota Governor Kristi Noem recently posted a video on her personal social media account praising a team of cosmetic dentists in Texas for giving her a smile she can be proud of. In the nearly 5-minute video, Noem, who has been seen as a potential vice presidential pick for former President Donald Trump, thanked Smile Texas for fixing her smile, which was damaged in a biking accident where she knocked out her front teeth. Noem identified herself as the governor of South Dakota at the start of the video and mentioned that she chose Smile Texas because they are the best.
Noem did not immediately respond to questions about what prompted her to make the video or whether the dental work was done in exchange for the video. Smile Texas also did not respond to a request for comment. In the video, Noem mentions two dentists by name and expresses gratitude for the team at Smile Texas for giving her a smile she can be confident in. However, the video has been criticized by some, including Jessica Levinson, a professor at Loyola Law School, who called it a shameless plug for a private business.
Some speculate that Noem’s actions, including the video, are part of an effort to gain favor with Trump and potentially secure a spot as his vice presidential candidate in the future. Noem, who will be term-limited as governor in 2026, has been considering her options to stay prominent in the GOP. She rose to national prominence with her approach to the COVID-19 pandemic and has openly expressed interest in being Trump’s running mate. Noem endorsed Trump at a Republican party fundraiser last September and has indicated that she would join a potential Trump ticket if invited.
The video featuring Noem’s dental work has raised questions about her motivations and decisions, such as why she chose to go to Texas for the procedure when cosmetic dental providers are available in South Dakota. Some have criticized the video as inappropriate for a public official to promote a private business in such a manner. Noem’s actions and statements, including the video, are being closely watched as she navigates her political future and potential aspirations for higher office. The video has sparked debate and speculation about her intentions and ambitions within the GOP and the broader political landscape.
