TikTok is launching an in-app Election Center for the 2024 European Parliament elections to combat online misinformation. The platform will set up local language centers for each of the 27 EU countries to help viewers “separate fact from fiction.” The tool will be available to TikTok’s 134 million monthly European users in March, ahead of the elections in early June. The Election Centers will provide trusted and authoritative information about the elections, and videos related to the electoral process will be clearly labeled and guide users to the relevant center. TikTok will also issue covert influence operations reports to increase transparency and limit deceptive actors.
This initiative builds upon efforts started in 2021, where similar hubs were established for national elections in Greece, the Netherlands, Poland, Slovakia, and Spain. TikTok is working with local electoral commissions and civil society organizations to ensure that the Election Centers provide reliable information. The platform has a team of 6,000 people working to moderate content in EU languages.
In addition to the Election Centers, TikTok is prioritizing countering misinformation, fact-checking, and investing in media literacy during the election period. It aims to ensure that TikTok remains a safe and civil place for its community. The platform is taking steps to ensure that AI-generated content does not contribute to the spread of misinformation. By launching the Election Center and implementing these measures, TikTok hopes to mitigate the spread of online misinformation and provide accurate information to its users during the European Parliament elections.
Overall, TikTok’s Election Center initiative aims to combat online misinformation during the 2024 European Parliament elections. By establishing local language centers and working with trusted organizations, TikTok intends to provide reliable information to its users and help them separate fact from fiction. The platform’s efforts to counter misinformation, invest in media literacy, and ensure AI-generated content does not contribute to the spread of false information demonstrate its commitment to maintaining a safe and civil environment for its community during the election period.
