Ikea is utilizing the popular online platform Roblox to create a virtual store called “The Co-Worker Game,” where players can experience and work in various roles within the store. The Swedish retailer is hiring 10 paid workers for this virtual store, with applications open until June 16. The virtual store aims to showcase the different job opportunities available at Ikea through games inspired by the real-life roles within the store.
Paid workers in the virtual store will have the opportunity to demonstrate their skills, assist customers, and progress to different departments, mirroring the real-world career progression at Ikea. Darren Taylor, country people and culture manager for Ikea UK and Ireland, expressed excitement about being the first brand to introduce paid work on Roblox, highlighting Ikea’s unique approach to career development. He emphasized Ikea’s philosophy of allowing employees to change roles, switch departments, and grow in any direction they choose, both in the game and in the real world.
While there are only 10 paid positions available, the rest of the Roblox community, gamers, and Ikea enthusiasts will still have the opportunity to explore and engage with the virtual store. Players can visit the Swedish Food Market and Bistro, serve virtual meatballs, or explore different showrooms to organize spaces with Ikea products. The virtual world aims to provide an immersive and interactive experience for all participants, regardless of whether they are paid workers or casual visitors.
Applicants interested in the paid positions at Ikea’s virtual store must submit a questionnaire, CV, and potentially a video as part of the application process. To be eligible for consideration, applicants must be over 18 years old and reside in the UK or Ireland. The selection process will involve shortlisting candidates based on their qualifications and suitability for the roles within the virtual store. Ikea is seeking individuals who are enthusiastic, creative, and willing to engage with customers in a virtual setting.
Overall, Ikea’s initiative to create a virtual store on Roblox and hire paid workers represents a novel approach to showcasing career opportunities and engaging with a diverse audience. By leveraging the popularity of online gaming platforms like Roblox, Ikea is able to reach a broader demographic and provide an interactive experience that reflects the company’s values and commitment to career development. This innovative project underscores Ikea’s commitment to embracing new technologies and engaging with customers in unique and creative ways.
