President Biden, in a new ad released at the informal beginning of the general election campaign, acknowledges his age, but emphasizes that it is his experience that matters. At 81, he highlights his ability to get things done for the American people, citing his record on pandemic recovery, climate change, prescription drug prices, and the economy. He contrasts his accomplishments with those of his likely opponent, former President Donald Trump, criticizing Trump for failing to pass an infrastructure law and restricting women’s reproductive rights. Biden asserts that his focus as president is to fight for the American people, in contrast to Trump’s self-centered approach.
Despite being the oldest sitting U.S. President in history, Biden’s age and perceived capabilities have been a political vulnerability among the general electorate. A late February CBS News poll revealed that only 32% of respondents believed Biden had the cognitive and mental health to serve as president, compared to 49% for Trump. However, Biden addresses this skepticism humorously in the ad, jokingly questioning why he is in this position while asserting his youth, energy, and handsomeness. The ad is part of a $30 million battleground state ad buy and will be aired on various digital platforms and television channels in key states such as Michigan, Pennsylvania, Wisconsin, Arizona, Georgia, Nevada, and North Carolina.
The ad highlights Biden’s commitment to fighting for the American people and contrasts his approach with that of Trump, whom he accuses of prioritizing his own interests over those of the nation. By emphasizing his experience and accomplishments in areas such as pandemic recovery, climate change, and the economy, Biden aims to reassure voters of his ability to lead effectively. Despite concerns about his age and mental health, Biden uses humor to address these doubts and convey confidence in his capabilities as president. The ad’s placement on popular television channels and digital platforms in key battleground states indicates a strategic effort by the Biden campaign to reach a wide audience and strengthen support for his reelection bid.
As the general election campaign begins, President Biden is positioning himself as a seasoned leader with a proven track record of delivering results for the American people. By highlighting his achievements and contrasting them with the failures of his likely opponent, former President Trump, Biden seeks to appeal to voters and build momentum for his reelection campaign. The ad’s humorous tone, strategic placement, and focus on key issues reflect the Biden campaign’s efforts to engage voters, address concerns about his age, and present a compelling case for why he should be reelected as President of the United States.
