Artificial intelligence (AI) tools built using large language models (LLMs) are set to transform political campaigns. While the focus has been on synthetic media, or “deep fakes,” increasing disinformation in politics, AI is on the verge of changing the practice of campaigning itself. VotivateAI, a joint venture between Votivate and a Louisiana-based AI start-up, is one example of the new tools emerging. It offers a Campaign Assistant that produces in-depth campaign strategy memos, an AI voice-calling tool for natural-seeming conversations, and the ability to create high-quality individualized media for voters. However, the potential for abuse and manipulation with these tools is concerning.
Campaign professionals may benefit from AI tools that provide additional opinions and advice. VotivateAI’s Campaign Assistant can generate campaign strategy memos based on basic information about the race, which it updates as news develops and variables change. The availability of AI campaign volunteers, such as AI voice-calling tools, could level the playing field for underdog candidates by making thousands of calls without needing breaks. However, voters may recoil from AI campaign volunteers, worsening the problem of unwanted e-mails, texts, and calls from campaigns. The use of AI to automatically create personalized campaign messages also raises concerns about abuse and manipulation.
The founders of Votivate and Civox, the AI start-up behind the AI voice-calling tool, claim to be committed to working with progressive candidates and fighting against fascism. However, the potential for bad actors, including foreign adversaries, to use these tools is a significant concern. The use of AI in political campaigns is likely to further pollute the political landscape, and voters will need to be vigilant. There is no simple solution to the use of AI in campaigns, and it is essential for everyone to be aware of the potential risks and manipulation that may arise. The future is here, and it is crucial to watch out for the impact of AI on politics.
