Meta Platforms Inc., the parent company of Instagram, is introducing a new feature called AI Studio that will allow users to create their own AI-powered chatbots and add them to their profiles. This feature is aimed at creators with professional accounts who want to engage with their fans or followers by answering common questions. Users can customize their chatbots to respond to specific topics and avoid others, making them an extension of themselves.
In addition to professional account holders, all Instagram users will have the ability to create themed chatbots for their profiles. For example, users can create chatbots focused on topics such as mixed martial arts, dining, or pets. These chatbots will provide a new way for users to interact with their followers and share information on their favorite subjects. The rollout of these features is expected to occur in the coming weeks, following an initial launch for some users.
Meta Platforms Inc. has been investing heavily in AI technology in recent years, with CEO Mark Zuckerberg expressing confidence in the company’s ability to develop top-notch chatbots. The company already offers its own AI chatbot, Meta AI, across its platforms, including Instagram, WhatsApp, and Facebook. This new feature, AI Studio, is part of Meta’s broader strategy to integrate artificial intelligence technology into its consumer products and enhance user engagement.
The announcement of AI Studio comes as Meta released its latest large language model earlier this month. This advanced technology can solve complex math problems, analyze entire books quickly, and generate new images based on text prompts. By leveraging AI technology, Meta aims to provide users with innovative tools to enhance their social media experience and enable creators to connect with their audiences in new ways.
Overall, the introduction of AI Studio represents Meta’s ongoing commitment to advancing AI technology and leveraging it to enhance user experiences on its platforms. By empowering users to create their own AI chatbots and tailor them to their preferences, Meta is aiming to increase engagement and provide new avenues for interaction on Instagram. As the company continues to invest in AI research and development, users can expect to see more innovative features and capabilities that leverage the power of artificial intelligence for social media.
