The Biden campaign released a new digital ad two years after the mass shooting at Robb Elementary School in Uvalde, Texas, criticizing former President Donald Trump on gun control. The ad honors those lost in Uvalde and highlights President Biden’s actions on expanding background checks and fighting to ban assault weapons, contrasting it with Trump’s lack of action. The ad targets Latino voters in battleground states like Arizona, Pennsylvania, and Nevada, with subtitles in Spanish, and emphasizes the urgency of combatting gun violence.
The campaign manager for Biden-Harris, Julie Chavez Rodriguez, stated that no family should have to experience the pain and trauma that families in Uvalde continue to face, as gun violence remains the number one cause of death for young people in America. The ad is part of the campaign’s efforts to engage Hispanic voters in key states where they could play a critical role in the election outcome. With Latino voters making up a significant portion of the electorate in states like Arizona, the campaign is focusing on reaching this demographic to secure victory in November.
In Arizona, where President Biden won by a slim margin in 2020, Latino voters are expected to make up one in four voters this year. Despite trailing Trump by 5 points in the latest CBS poll, the Biden campaign is intensifying its efforts to sway voters away from their political rival. Along with the Uvalde ad, a new TV spot narrated by actor Robert De Niro was released, painting a dark and disturbing picture of what a second term for Trump would look like. This ad, titled “Snapped,” aims to highlight the dangers of a potential Trump presidency and is part of the campaign’s strategy leading up to the first general election presidential debate.
The Biden campaign is ramping up its attacks on Trump in the months leading up to the election, with a focus on engaging Latino voters and highlighting the differences between Biden’s policies and Trump’s record. The ad campaigns, including the Uvalde ad and the De Niro-narrated “Snapped” ad, are designed to appeal to voters in battleground states and emphasize the importance of gun control and other key issues in the upcoming election. With the first general election presidential debate set for June 27, the campaign is working to solidify its message and reach voters across the country.
